Royal Enfield Thunderbird 500 and Royal Enfield Bullet 500 discontinued in India

10/01/2020 - 17:38 | ,  ,  ,   | Suvil Susvirkar

The rumours of the termination of the Royal Enfield 500 series are turning out to be true as the Thunderbird 500, Thunderbird X 500 and the Bullet 500 have been taken down from the online booking page on the company’s website. The Classic 500 is the only 500 series model that can be still seen on the company’s online booking webpage.

Royal Enfield Thunderbird 500X Orange right side India launch
Royal Enfield Thunderbird 500's, Thunderbird X 500 (pictured) and Bullet 500 have gone missing from the online booking webpage. The Classic 500 is still listed, though.

Also Read: BS-IV Royal Enfield Interceptor INT 650 and Continental GT 650 dispatches stopped

Regular followers would know that a report from November last year started the talks of discontinuation of the Royal Enfield 500 series. The source report quoted people close to the developments, stating that the 500 cc engine powered motorcycles are ‘unviable for the domestic market’.

The 350 cc range accounts for the majority of the sales, while the 500 cc models account for a very negligible share. Moreover, the new 650 cc range – the Interceptor INT 650 and the Continental GT 650 – are delivering promising sales performance (domestic and exports), and thus, retaining 500 cc range may not be the most popular opinion.

If you have been following our website, you would know that Royal Enfield's year-on-year sales performance in the domestic market has been negative. At the same time, exports started showing positive performance since late 2018, which incidentally is the same time when the new 650 Twins were introduced.

In other updates, the company has launched its first BS-VI compliant motorcycle, the BS-VI Classic 350, in the domestic market, and the bookings for the motorcycle have begun at the dealerships. The online bookings for the BS-VI Royal Enfiled Classic 350 are yet to begin. In fact, the company has not listed the BS-VI model on its website yet. The BS-VI Classic 350 features new colour options and a few updates to the instrument cluster. The updated model is available from INR 1,65,025*.

Check out the complete price list below:

Colour Option Price* (BS-VI) Price* (BS-IV) Difference
Classic Black INR 1,65,025 INR 1,53,903 INR 11,122
Gunmetal Grey INR 1,69,791 INR 1,55,740 INR 14,051
Signals Stormrider Sand INR 1,75,281 INR 1,64,095 INR 11,186
Signals Airborne Blue INR 1,75,281 INR 1,64,095 INR 11,186
Stealth Black INR 1,81,728 NA NA
Chrome Black INR 1,81,728 NA NA

The Chennai-based two-wheeler brand has also released a teaser video for the BS-VI Himalayan, and the motorcycle should be launched in our market very soon. An updated, BS-VI Thunderbird 350 could also arrive soon.

Royal Enfield Bullet 500 front right quarter at 2017 Thai Motor Expo
The 500 cc range did not clock massive sales numbers, which could be the reason behind its termination.

Also Read: Specially commissioned Royal Enfield Himalayan Sleet gets gloss finish

On the other hand, the company is testing its next-generation models that will use Royal Enfield’s new architecture. The next-generation model range will reportedly arrive by mid-2020.

*Ex-showroom Mumbai

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