The industry has been growing for three continuous months.
The festive season in India which spans from September to November is usually the best time of the year for automakers as they achieve high sales volumes. Naturally, new product launches and massive advertisement campaigns will be on the rise during these months.
Economic Times reports that this year's festive season will be record breaking in terms of the amount spent on advertising campaigns by India Inc including the automakers. The newspaper estimates the Indian auto industry's festive season marketing expenditure to be somewhere between INR 400 - 450 Cr on online, print, visual and creative campaigns.
With festivals like Onam, Dussehera, Navratri and Diwali lined up, the top spenders would be Hyundai, Tata and Maruti Suzuki who will aggressively promote their new Elite i20, Zest and Ciaz respectively. At the higher end of the segment, Mercedes and Audi have come up with their India specific TVCs.
[Source: Economic Times]