IAB Report – TVS Scooty Zest 110 launched at INR 42,300

Posted on: Aug 20, 2014 - 12:41pm IST

Targets young ladies.

The TVS Scooty Zest 110 automatic scooter which was unveiled at the Auto Expo in February has been launched in India at INR 42,300 (ex-showroom Delhi).

TVS Scooty Zest 110 launch
The development and marketing costs of the Scooty Zest 110 amounts to INR 70 crore.

The new Scooty Zest 110 targets young female customers and is positioned below its stablemates Jupiter and Wego. The design is an evolution of the Scooty Pep+. The instrument console with white background, wedge shaped rear end with boomerang turn indicators are the design highlights.

Power comes from the same 109.7 cc air-cooled engine that powers the Jupiter and Wego. Matched to a CVT, the motor puts out 8 PS (7.88 bhp) and 8.7 Nm of torque. The vehicle returns a claimed fuel efficiency of 62 km/l and its fuel tank can hold 5 litres.

TVS Scooty Zest front three quarter live
The Scooty Zest 110 is powered by the same 109.7 cc engine as the Jupiter and Wego.

The scooter has a kerb weight of 97 kg and can accelerate from 0-60 km/h in 11.1 seconds. The under seat storage compartment has a volume of 19 litres. In terms of dimensions, the Scooty Zest 110 measures 1,770 mm in length, 660 mm in width, 1,139 in height and 1,250 mm in wheelbase. Ride height is 760 mm.

The scooter is suspended by a telescopic fork upfront and a single sided shock at the rear. The front tyre is of size 90/100-10 while the rear tyre measures 90/90-10 (both are tubeless). Interestingly, the front and rear drum brakes measure 110 mm and 130 mm respectively. TVS says that the larger rear drum is to compensate the 40:60 weight distribution ratio.

TVS Scooty Zest rear three quarter live
The TVS Scooty Zest sports LED taillight.

Noteworthy features include LED taillight, open glove compartment, textured floor board, twilight lamps, backlit odometer and stainless steel muffler guard.

TVS’ scooter sales have been growing by 54% as against the industry average of 29%. The introduction of the new Scooty Zest 110 is expected to add to the momentum. The company is planning to deliver 10,000 units in the first month.

Competitors: Honda Activa, Honda Activa i, Honda Dio, Yamaha Ray, Suzuki Let’s, Hero Pleasure

TVS Scooty Zest 110 – Official Images

TVS Scooty Zest 110 – Image Gallery

TVS Scooty Zest 110 – Press Release from Mumbai launch

[Can’t see the press release above? Head to Slideshare]

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4 thoughts on “IAB Report – TVS Scooty Zest 110 launched at INR 42,300

  1. Gautam says:

    Is this a new platform?

    Reply
    1. Hello! Some of the components are shared with Wego and Jupiter (the engine is common, for example) but there is some uniqueness to the Scooty’s underpinning. All three are made on the same assembly line though. This was said by Mr. Venu Srinivasan at the launch.

      Reply
  2. rajiv says:

    One of the best product from TVS. Add on to the scooty platform…..Zest is best in style, power, mileage & cost……

    Reply
  3. Mars says:

    All perfect except the height. 1139 is much higher than 1115 of Wego, Pleasure etc., not very suitable for short girls like me I think.

    Reply

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!