Plans to compete only in the 110 cc segment for now.
Bike Advice reports that Yamaha India is not planning to launch a scooter in the 125 cc segment in the foreseeable future. Currently the company is focusing on the 100-110 cc segment in which it has four models - the Yamaha Alpha, the Yamaha Ray, the Yamaha Ray Z and the Yamaha Fascino.
Mr. Roy Kurian, Vice President (Sales and Marketing), Yamaha India, has told the publication that the company being just around three years old in the scooter segment, is not planning to develop a model for the 125 cc or the 150 cc segment as it has to focus on the 100 cc segment which is preferred by 80-90 percent of the customers. The media speculated last year that the Yamaha Ray 125 was in the pipeline.
The latest model, the Yamaha Fascino, is the only product in the brand's scooter portfolio that is perceived to have succeeded in the market. The company sells 15,000 to 20,000 units of the model, whereas the segment leader, the Honda Activa, is sold at the rate of around 2,00,000 units per month which is roughly ten times the Fascino's sales. The other prominent players in this segment are the TVS Jupiter, the Hero Maestro and the Mahindra Gusto.
[Source: Bike Advice]