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Yamaha today launched the 110 cc ‘Alpha’ scooter for Rs 49,518 (Ex-showroom, New Delhi). The company plans to sell 200,000 units in the first year of its launch. The new Alpha is developed to target family customers with its concept of “Easy to go and high utility city mover.”

Yamaha Alpha front live

The Alpha features an air-cooled four-stroke 113 cc engine with CVT. It promises a mileage of 62 kmpl and storage capacity of 2 liters. The Alpha’s key features include telescopic suspension at the front and upright type rear suspension.

Hiroyuki Yanagi, president and CEO of Yamaha Motor Company said that the company expects the Indian scooter market to reach 3.6 million units in 2014. This year the company will focus on three main pillars, first being the introduction of new models, second being the intensification of sales and marketing capabilities and the final pillar being expanding the market to reach out to more customers, including the rural market.

Yamaha Alpha rear three quarter live

Yamaha is currently building a Rs 1,500 crore manufacturing facility near Chennai which will go on stream towards the end of this year.

Update: Post the reveal of the scooter, Yamaha showcased the Alpha with a few accessories at the show. We notice a full body chrome guard, a floor mat (with the Alpha logo) and seat covers on this scooter.

Yamaha Alpha Image Gallery

Yamaha Alpha Press Release

[Can't see the press release here? Head over to SlideShare]

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A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to IndianAutosBlog.com for quick and unassuming updates from across the world.

  • Lavina Pereira

    What is the on road cost in Mumbai & the colours available.

  • ARUL RAJAN

    I just had test drive all scooters.
    I found ‘ YAMAHA ‘ products RAY.RAY-Z and todays ALPHA were very good and exemplary in all aspects.
    Today i purchased an ‘ YAMAHA ALPHA’
    It is a nice experience to my family.

  • rajesh

    its an amizing scooter

  • Gaurav

    I simply don’t see the need of this scooter as Ray Z is already there doing it’s job. Launching another scoother with same engine on same platform just to increase the count.

    • surojit

      Following Honda, same engines in all their scooters except activa 125cc..