Hero Electric announces exchange offer to boost sales

06/02/2019 - 15:38 | ,  ,   | Suvil Susvirkar

With an aim to promote its electric two-wheelers, Hero has announced an attractive exchange offer to encourage the owners of petrol-powered two-wheelers to switch to electric scooters. To attract buyers, the company is offering INR 6,000 over and above the market value of the petrol-powered two-wheelers.

Hero Electric AXLHE-20 press front right quarter
Hero Electric is offering INR 6,000 over and above the market value of the petrol-powered two-wheelers to attract buyers towards its products. The company is rolling out the campaign in over 20 cities.

Also read: Okinawa i-Praise electric scooter launched in India, priced at INR 1.15 lakh

The electric products from the company come with a three-year warranty on the bike and battery. The company claims that it would translate into saving of INR 70,000 on the petrol and the maintenance of bike that the customer would have spent on his petrol-powered bike. Hero Electric also adds that the emission reduced by switching old bike for an electric scooter is equal to planting two full-grown trees.

Hero Electric is rolling out its campaign to establish consumer connect in over 20 cities, including Delhi, Pune, Jaipur, Chennai, Rohtak, Hyderabad, Bangalore and Lucknow. The nationwide campaign was launched in the first week of February and it aims to promote the benefits and usage of electric two-wheelers. Under this promotional drive, the company will be targeting to connect with consumers via residential complexes, markets, malls, schools & colleges and corporate institutions.

Speaking on the new campaign to attract more buyers, Sohinder Gill, CEO - Hero Electric Vehicles Pvt. Ltd. said:

India is at the cusp of evolving into one of the world’s fastest growing economies. To propel on this notion further, we need to rapidly adapt the electrically powered vehicles which will play a critical role in the future. Hero Electric is not just championing green transport mobility but also supporting the Government’s vision to fast track EV adoption in India.

Currently, Hero Electric has a network of more than 450 touch points across the country and the company has catered to over 300,000 customers. The company strives to provide an ecological and a socially responsible platform with the objective of making the country greener and believes in ‘Zero pollution’ transportation in the country through its wide range of Electric Vehicles.

In other updates from the electric two-wheeler space, Bangalore based Ather Energy plans to increase its presence in other cities. The company is planning to raise fresh rounds of investments to expand into Chennai and Pune. The company has so far received funding of around USD 66 million (INR 463 crore) from Hero MotoCorp, American hedge fund Tiger Global and Flipkart founders Sachin Bansal and Binny Bansal.

Hero Electric AXLHE-20 press right side
Hero Electric's campaign is also aimed to support Government’s vision to fast track EV adoption in India.

Also read: Bajaj Urbanite electric scooter will be unveiled soon, confirms Rajiv Bajaj

Bajaj Auto, too, is working on an electric scooter. In fact, Rajiv Bajaj, Managing Director - Bajaj Auto Ltd. has confirmed that the Bajaj Urbanite premium electric scooter will be unveiled soon.

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