BS-VI Hero Pleasure+ 110 FI launched in India

29/01/2020 - 14:47 | ,  ,   | Suvil Susvirkar

Hero MotoCorp has announced the launch of its first BS-VI compliant scooter, the Pleasure+ 110 FI, with ex-showroom prices starting at INR 54,800* for the self-start sheet wheel version. The self-start alloy wheel variant is priced at INR 56,800*. The BS-VI Pleasure+ 110 BS-VI has been designed and developed completely at the Company’s Center of Innovation and Technology (CIT) in Jaipur, Rajasthan.

Bs Vi Hero Pleasure 110 Fi Front Right Quarter
The base version of the BS-VI Hero Pleasure+ 110 FI is priced at INR 54,800*, while the alloy wheel model is available at INR 56,800*.

Also Read: BS-VI Hero HF Deluxe launched in India at INR 55,925

The BS-VI Hero Pleasure+ 110 uses Programmed FI with Advance XSens Technology that is claimed to improve the acceleration and fuel efficiency. The 110 cc single-cylinder, air-cooled, Programmed Fuel Injection engine with ‘XSens Technology’ (Eight Sensors). The motor delivers 8 BHP of peak power at 7,000 rpm and a peak torque of 8.7 Nm at 5,500 rpm.

The company claims 10% improvement in acceleration and over 10% improvement in the fuel efficiency over the BS-IV model. The new engine is also claimed to deliver a smoother ride and easy starting. Anchoring power comes from drum brakes on both wheels as standard while a disc brake is not available even as an option.

Styling cues on the scooter include chrome surround for the headlight, side accents and a chromed 3D Logo. The scooter is available in seven colours - Matt Green, Matt Red, Matt Axis Grey, Glossy Blue, Glossy Black, Glossy White and Glossy Red.

Speaking about the launch of the BS-VI Pleasure+ 110 FI and the future strategy of the company, Malo Le Masson, Head – Global Product Planning, Hero MotoCorp, said:

We have been smoothly migrating to BS-VI norms, with the Pleasure+ 110 BS-VI coming in quick succession to the HF Deluxe and Splendor iSmart BS-VI motorcycles. Given the strong customer connect of brand Pleasure, we are confident that the new Pleasure+ too will be a hit with the youth. We have lined up a slew of BS-VI products to be rolled-out in the market in the coming weeks.

Bs Vi Hero Pleasure 110 Fi Front
Hero MotoCorp claims 10% improvement in acceleration and over 10% gain in fuel economy from the BS-VI Pleasure+ 110 FI over the old (BS-IV) model.

Also Read: Hero MotoCorp makes trademark application for Freedo name

We expect the Maestro Edge 125 to receive the BS-VI upgrade very soon. The 125 cc scooter from Hero MotoCorp already features a fuel injection-equipped motor. Among motorcycles, the BS-VI Passion Pro is likely to arrive soon. The BS-VI version was photographed in production form earlier this month. The Duet-E scooter is also scheduled to reach showrooms this year.

*Ex-showroom Delhi

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