IAB Report – Maruti Ciaz microsite goes live ahead of next month’s launch

Anjan

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Website says the car is “Coming Soon”. 

The microsite for the upcoming Maruti Ciaz is now up and running on the car maker’s main website. The webpage, and an earlier teaser image released by the company, serve as a buildup to the car’s pre-launch social media activities.

Maruti Ciaz microsite
“Cool Cats In Town” is the promotional message Maruti is using for the Ciaz.

Inspired by the Suzuki Authentics concept (which was shown in India as the Concept Ciaz at the Delhi Motor Show earlier this year), a pre-production model of the car was revealed at the Beijing Motor Show in April. For the Chinese market, the car will go by the name ‘Alivio’.

For the Indian market, the Ciaz is expected to get power from a 1.4-liter K-Series petrol engine and a 1.3-liter Fiat-sourced Multijet diesel engine. Both these units would be carried over from the Ertiga. A CVT-equipped petrol could also come in the future.

Also read: Maruti Ciaz detailed variant-wise features

The Ciaz will go on sale in India next month, with dealers expected to start bookings soon.

Competitors: Honda City, Hyundai Verna, VW Vento, Skoda Rapid, Fiat Linea, Nissan Sunny

Expected Price: INR 7.5 – 10.5 lakhs, ex-Showroom

Launch Date: September 2014

Suzuki Alivio – Image Gallery

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