IAB Report – Maruti Ciaz teased with a “Cool Cat” driving it; Launch next month
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Honda City rival launches early next month.
In a buildup to the Maruti Ciaz‘s launch which is due to take place next month, the company has released the first teaser image of the car. The image seen here, which shows a cat driving the Ciaz, is part of the company’s marketing strategy to build interest in the car. Indian Autos Blog understands that the marketing initiative is called “Cool Cats In Town”, and going further, more such teasers will be released.
Production of the mid-size sedan has already started at Maruti’s plant in Manesar, Haryana. Maruti will introduce the petrol and diesel variants of the car at the same time, unlike the SX4 where the diesel variant was launched at a later period. The petrol would get power from the 1.4-liter K-Series engine (seen on the Ertiga), while the diesel would receive the 1.3-liter Fiat-sourced Multijet engine in the 90 PS state.
Pre-launch bookings for the car are expected to start later this month.
Competitors: Honda City, Hyundai Verna, VW Vento, Skoda Rapid, Fiat Linea, Nissan Sunny
Expected Price: INR 7.5 – 10.5 lakhs, ex-Showroom
Launch Date: September 2014