Report – Jaguar camouflages BMW 3 Series, Mercedes C Class and Audi A4 to promote the XE


Nithyanandh K,

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I’m, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

Scheduled to debut on September 8th in London, the Jaguar XE executive sedan has already been teased quite a number of times. Jaguar is known to be provocative with its promotional and advertisement campaigns lately and has done it again for the XE sedan!

Jaguar XE promoted by camouflaged side
A camouflaged BMW 3 Series doing rounds in Germany, displaying the Jaguar XE’s promotional website.

In what can be considered a cheeky promotional technique, Jaguar has camouflaged the XE’s German rivals – Mercedes C Class, Audi A4 and BMW 3 Series. The camouflaged rivals display a prominent website address on their doors – – which translate into “The-New”.

Jaguar XE promoted by camouflaged BMW 3 Series rear
The Jaguar XE is looking to dethrone the 3-Series as the driver’s car of the segment.

It’s only when the curious beholders log into the mentioned URL do they come to know that it’s indeed a handy work of Jaguar. The website asks for the visitor’s email ID by saying “Learn more about the new Jaguar on 29/07/2014”. The mention of a date earlier to the official unveil suggests that Jaguar could unveil the car online before the first public appearance.

Jaguar XE promoted by camouflaged Audi A4
The official Jaguar XE’s German webisite has a camouflaged Audi A4 in the background.

Based on a new lightweight aluminum structure, the Jaguar XE would be powered by the new Ingenium family of four-cylinder petrol and diesel engines. The first engine of the new family is a 2.0-litre diesel unit.

The sedan features double wishbone front suspension which is derived from the F-Type sportscar and a first-in-segment integral link rear suspension system. More details are expected in the days to come.

Competitors: BMW 3 Series, Mercedes C Class, Audi A4

Expected Price: INR 30 – 40 lakhs, ex-Showroom

Jaguar XE – Image Gallery

[Spy Images by readers of Bimmer Today]

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