100cc scooter from TVS to be priced around 45k rupees
Ashwin Ram N P, Ashwin is a guy with a slightly unorthodox perception of everything. His struggle to choose a career path, between art and automotive engineering, has landed him in the field of auto journalism, where he has paved way for himself to practise both.
The new 100cc TVS scooter is designed to target market leader Activa, which sells in large numbers (55,000 units a month). The body, unlike other scooters, is built using metals and will pricing is expected close to the 45k rupee mark.
The 100cc TVS scooter, according to sources, will be capable of good acceleration and speed. The handling is also regarded to be close to the Activa's.
Dealers of TVS motorcycles claim the good brand image the Scooty enjoys in India will help provide the 100cc scooter with a solid start. Even if it does a third of the 55,000 units the Activa does, TVS would be happy with it, convey company sources.