Benelli India has posted the video of its upcoming product, the Imperiale 400, on its YouTube channel. The nearly minute and a half long video shows the motorcycle, with its photographer rider, riding across several across cities, mountain roads and on the beach. The promotional video ends with the caption (that the photographer captured across various places) “Freedom is everywhere”.
Regular readers would know that Benelli India has commenced pre-bookings for the Imperiale 400 and will launch it next month. The deliveries will start from Diwali (late-October). Buyers can opt between three colour options – Red, Black and Chrome. The Imperiale 400 comes with a three-year/unlimited-kilometre warranty as standard.
The upcoming retro-style bike will aim the Royal Enfield Classic 350-dominated segment. Other rivals to the motorcycle include the Jawa Forty-Two and the Jawa Classic. Benelli India will heavily localize the Imperiale 400, and we expect to see a competitive sub-INR 2 lakh (ex-showroom) price tag on the bike.
Visually, the India-bound Imperiale 400 will not be very different from the International model. The retro-style motorcycle will feature chrome headlight mask, rubber pad on the tank (sides), chrome mirror housing and a split-style saddle.
Mechanical specifications on the current (international-spec Euro-IV/equivalent to BS-IV) model, include a 373.5 cc air-cooled, single-cylinder, SOHC, fuel-injected motor that pumps out 19.7 PS at 5,500 rpm and 28 Nm of max torque at 3,500 rpm. The BS-VI (equivalent to Euro-V) model will carry near-identical figures, although the added components will push the weight of the motorcycle higher than the current motorcycle. The engine is linked to a five-speed gearbox.
Benelli India aims to launch the motorcycle at a competitive price tag, and thus the Imperiale 400 will feature budget-friendly setup. Shock absorption tasks will be performed by conventional telescopic forks at the front and twin spring-loaded shock absorbers at the back. Braking hardware will comprise a 300 mm front rotor and a 240 mm rear disc. The safety net will most likely include a dual-channel ABS. Imperiale 400’s rivals also feature a single-channel ABS variant that is offered at a lower price tag than the dual-channel ABS version. It will be interesting to see if the same strategy is followed for the Imperiale 400.
Benelli India aims to achieve large volumes with the Imperiale 400, and the retro-style motorcycle will play an important role in reaching the annual sales target of 1,500 bikes for the current year.