The TVS Jupiter has reached a sales milestone of 2.5 million units in the domestic market. The company has announced a new marketing campaign for the Jupiter to commemorate this milestone.
J.D. Power 2018 study has awarded the TVS Jupiter as the most appealing executive scooter. The new campaign, titled “Taaro Se Bhi Kahin Upar,” focuses on the Jupiter’s accomplishments of earning the top rating from owners in the J.D. Power Automotive Award. The campaign will star Amitabh Bachchan and will feature across print, digital, and TVC platforms.
Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said -
In a span of less than five years, TVS Jupiter has become a beloved brand with its promise of Zyada Ka Fayda delivered via superior vehicle quality and offering Zyada in terms of comfort, convenience, mileage, and space. The scooter has been a critical driver of scooterisation across the country, and this has been acknowledged by the J.D. Power 2018 study, wherein TVS Jupiter was awarded “The most appealing executive scooter.” This accolade, yet another manifestation of the unwavering faith of our 2.5 million+ customers, is a truly humbling experience.
TVS launched the Jupiter in the domestic market in 2013, and it is the fastest scooter to touch 10 lakh sales, completing it in 30 months. The TVS Jupiter is available two trims - Base and ZX variant, with the top model getting front disc brake, while Sync Braking System (SBS) is standard. The scooter comes in various colour schemes like Matte Blue, Royal Wine, Stallion Brown, Midnight Black, Titanium Grey, Volcano Red, Mystic Gold and Pristine White.
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TVS also offers the Jupiter Classic Edition, which gets features such as a stylish windshield, full chrome mirrors, dual-tone seat, a USB charger, and cushioned backrest for the pillion. It is available in Sunlit Ivory and Autumn Brown colour options. The TVS Jupiter uses a 109 cc, single cylinder mill that produces 7.8 bhp of maximum power and 8 Nm of peak torque mated to a V-Matic transmission. Prices of Jupiter start from INR 57,515 (ex-showroom Delhi).