TVS Motor Company has expanded its reach in the United Arab Emirates (UAE). The Hosur-based two-wheeler and three-wheeler manufacturer today announced their new distribution partnership with Al Yousuf MC – a subsidiary of Al Yousuf LLC, in the UAE.
The partnership witnessed the inauguration of a 2,700 sqft showroom along Sheikh Zayed Road in Dubai. This is the first of its kind for TVS Motor Company in the region. Apart from sales, the outlet will also offer spare parts and feature a service facility.
TVS Motor Company has launched a wide range of products in the UAE via the new partner. The first of this is its Apache range that comprises the flagship RR 310, the Apache RTR 200 4V, the Apache RTR 160 4V and the Apache RTR 180 Race Edition. Also on offer are three scooter models, namely the NTORQ 125, the Jupiter and the WEGO. The HLX 150 and HLX 125 will also go to the UAE.
Speaking about expanding its reach in the UAE, R Dilip, Executive Vice President - International Business, TVS Motor Company, said:
We are delighted to expand our presence in the UAE market with Al Yousuf MC. They have a rich experience in the region and share our ethos of keeping customers at the center of our offerings. The marquee showroom inaugurated here in Dubai will help us consolidate our presence in the region. The showroom, which demonstrates our commitment to the market, will host products across segments and fulfill the diverse requirements of customers in the region.
Elaborating the importance of the location of the outlet, R Dilip further added:
Its strategic location in the prominent automobile hub of Dubai and the solid service and spare support will help make a positive impact in the market.
Back home, the company is busy expanding its product portfolio with the launch of special edition variants of its existing range. The new variants aim to boost sales during the high demand festive season. The list of new products to reach the domestic market till now include the Ntorq 125 Race Edition, Scooty Pep Plus Matte Edition, new Jupiter Grande with Bluetooth-enabled instrument console, Special Edition StaR City+ and the Radeon 'Commuter of the Year' Celebratory Special Edition. The company will start rolling out BS-VI models post-October 2019.