Suzuki Motorcycle India Private Limited (SMIPL) has recorded a year-on-year growth of 37.1% in the month of November.
The brand sold 49,535 units in the domestic and international markets in November. In the home turf, the company sold 42,722 units, up from 30,830 units in November 2016, while exports stood at 6,813 units as against 5,268 units recorded for the same-month last year. Cumulatively, Suzuki two- wheelers has already surpassed its entire FY 2016-17 performance of 3.5 lakh units in the period of April-November 2017 alone. It sold 3,80,950 units just during the April-November 2017. The same is a 38.26% increase over the 2,75,513 units Suzuki two-wheelers had clocked during this period the year before. Commenting on the performance, Mr Sajeev Rajasekhran, EVP, Sales and Marketing, SMIPL said:
The consistent growth is a testament to the successful fructification of the new product strategy at Suzuki Two-wheelers where we have aligned our focus on the premium segment of scooters (125cc and above), and premium motorcycles (150cc and above). Under this renewed focus, we also launched the much-awaited Intruder motorcycle, a 150cc modern cruiser, in November that has ushered in the era of ‘Urban Brotherhood’ in India. We are expanding our touch-points in those regions, which clock sales of over 1,000 units each month, in these two product categories. With a sound go-to market strategy in place, along with a robust and aggressive product roadmap; we are confident that Suzuki Motorcycle India’s best days are ahead of us.
Last month, the company launched the Suzuki Intruder 150 to cater to the 150 cc cruiser segment. The company is also working on a fuel injected variant. In August, the two-wheeler maker launched the 2017 SP editions of the Gixxer SF and Gixxer; as well as the Gixxer SF ABS. Suzuki also reportedly plans to introduce a 150 cc premium scooter in the market in January.