Started by Mohanraj Ramasamy, a former engineer at Tesla, Coimbatore-based Srivaru Motors will soon introduce its first product, a performance electric motorcycle called 'Prana', ahead of the upcoming festive season. According to the timeline posted on the company's website, the sales of the Prana will commence this calendar year.
The first product, christened Prana, will compete in the same price bracket as a conventional midsize motorcycle. Thus, expect the electric vehicle to arrive between the INR 2–2.5 lakh (on-road) price range.
In terms of performance, the electric motor on the Prana will deliver 35 Nm of peak torque and weigh 160 kg. The 0-60 km/h acceleration will take less than four seconds, while the top speed will be rated at over 100 km/h. Srivaru Motor claims a range of 126 km per full charge from its fixed Li-ion battery. The company is yet to receive ARAI certification for the range.
The electric vehicle will pack three riding modes – Class, Grand and Elite – and a reverse mode. The Elite riding mode is claimed to boast a range of 250 km. Srivaru Motors will study the customer feedback about the performance, range and price points before introducing the motorcycle.
The Prana will rival the likes of KTM 250 Duke and KTM 390 Duke, Honda CB300R and Bajaj Dominar 400 among others. The company claims to have designed and developed the motorcycle at its control centre in Coimbatore. Hardware specifications such as twin-discs at the front and full LED lighting complement the naked roadster styling of the motorcycle. The first product will use 70%-localised parts at launch. The company will target higher localisation of components if the volumes are higher.
The company will start with an annual production capacity of 30,000 units at Coimbatore. It plans to scale up the production to 200,000 units within 18 months from the launch date.
In an interview with Autocar Professional, Ramasamy said:
We have worked upon five critical areas – styling, range, durability, TCO and service. We are very confident that even if a newcomer company such as Tesla can build products like what customers want, they succeed better than even the most established names.