As Royal Enfield continues expanding the global footprint of its new flagship range, the 650 Twins, Indonesia has become the latest market to have received the Interceptor INT 650 and the Continental GT 650. The Interceptor INT 650 is available at IDR 184.8 million (INR 9.02 lakh), while the Continental GT 650 retails at INR 194.3 million (INR 9.49 lakh) - both OTR Jakarta prices.
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Before Indonesia, Royal Enfield introduced the 650 Twins in Vietnam, earlier this month. The Interceptor INT 650 modern-retro roadster and the Continental GT 650 café racer are currently on sale in India, US, UK, Australia, New Zealand and Thailand as well. Royal Enfield designed and developed the 650 twins for the global markets, and the exports have shown positive results since their launch last year. Royal Enfield has increased their production to 4,500-5000 units per month to address the high demand.
To grow even more strongly in the ASEAN region, Royal Enfield will open its first overseas plant by the second half of the year. Located in Thailand, this facility will see assembly from CKD kits sourced from India. Moreover, the company is considering assembling the 650 twins in Brazil. Earlier this month, it entered South Korea with an exclusive store in Seoul. In March, it added a new outlet in Hanoi, Vietnam.
Siddhartha Lal, MD & CEO, Eicher Motors, is quite optimistic and had stated in an interview in November that the 650 twins could reach global annual sales of up to 1 million units in next 5 to 10 years. In India, their cumulative sales stood at 5,168 units since launch as of March 2019. The new motorcycles currently command a waiting period of up to five months. The net domestic sales have fallen for five consecutive months, though.
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Royal Enfield is currently testing the next-generation models before the production commences later in the year. The all-new BS-VI compliant Classic and Thunderbird motorcycles have been spotted somewhere near the company’s plant in Chennai. The next-generation products will use the company’s new architectures – J, P, Q and K. The company is preparing new accessories as well.
