Mercedes’s onslaught on the MFA Platform saw the B Class MPV heading to the shores of India.
Now, it is time for yet another offshoot from the MFA Platform to head to India. Yes, we are talking about the technological avant-garde, the Mercedes A Class.
Our friends at MotorBash have caught the new Mercedes A Class testing on the streets of Pune with minimal camouflage. The 2013 Mercedes A Class was launched internationally a few months back and it created history by clocking 70,000 bookings just from Europe. This makes it the most successful product launch in the history of Mercedes.
Unlike the Mercedes B Class, which is only launched with a petrol engine, Mercedes India will launch the A Class with a 1.8-litre turbo-diesel motor that has 134 ponies roaming the crankshaft, mated to a 7 speed dual clutch transmission.
The A Class packs technology by the bucket loads and can even give the super luxurious S Class a run for its money in some respects.
The test mule caught here wears an AMG body kit indicating that Mercedes will initially launch the A Class with an AMG kit; a similar strategy was followed for the launch on the ML Class and the B Class, a 'top-down strategy' as a marketing man will coin it.
The price tag will be between 18-20 lakhs, making it the cheapest star on sale in India. Expect the launch sometime in the middle of 2013.