Maruti Baleno is one of the most searched cars on Google - IAB Report

26/01/2016 - 10:05 | ,   | Anjan Ravi

Baleno has over 70,000 bookings.

Consumer Querimetrix (a tool introduced by Kotak Institutional Equities in collaboration with Google), which analyzes Google Trends data, states that the Maruti Baleno is the most searched cars on Google, thereby calling it "the most successful car launch in recent times" as far as digital inquiries are concerned.

Maruti Baleno most searched on Google
Google Trends data of popular online car searches.

The report states -

Digital inquiries for the Suzuki Baleno seems to have eclipsed others. The search share captured by the recently launched Maruti Suzuki Baleno is far ahead of peers. Although most recent launches delivered relatively lower digital interest, the search-share for the Baleno has reached the pitch last seen during the launch of Ford Ecosport in 2013. Among the rest, Renault Kwid manages to outshine with its aggressive pricing and SUV-type looks.

The Baleno was launched in the last week of October 2015, and has quickly garnered over 70,000 bookings and commands a waiting period of up to six months. While prices started at INR 4.99 lakhs, ex-Showroom, New Delhi, Maruti increased prices by INR 5,000-12,000 earlier in the month.

Suzuki Baleno front at 2015 Tokyo Motor Show
For the first time, Maruti will export a car to parent company Suzuki in Japan.

Also read: 5 things we know about the Maruti Vitara Brezza

India will be the only country to manufacture the Baleno, according to Maruti-Suzuki. The premium hatchback will be exported to markets worldwide, starting with Europe this month. At the upcoming edition of the Auto Expo, Maruti will present a sporty Baleno RS with a slew of cosmetic modifications and possibly the 1.0-liter turbocharged Boosterjet petrol engine.

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