Hero MotoCorp’s highest-selling product, the Splendor has taken another massive hit in its sales performance in July this year. The commuter segment motorcycle witnessed a 50% fall in year-on-year sales in July 2019. Hero MotoCorp sold 1,30,333 units of the Splendor in July 2019 as against 2,60,865 units sold in the corresponding month last year.
Also Read: Hero Dash electric scooter launched in India
The Hero Splendor and Honda Activa are usually in constant competition for the highest-selling two-wheeler tag. The Honda Activa, for reference, found 2,43,604 buyers last month. Check out the six-month sales performance of Hero Splendor vs. the Honda Activa in the table below:
|Month||Hero Splendor||Honda Activa|
It’s the third consecutive month when Hero MotoCorp reported sub-two lakh sales figures for the Splendor. The overall automobile industry is suffering from lacklustre sales. In terms of overall year-on-year sales in July 2019, Hero MotoCorp witnessed a 22.9% fall while Honda Motorcycle and Scooter India saw a 10.5% decline. Meanwhile, Suzuki Motorcycle India registered a 17% growth in the same period.
Check out the overall year-on-year sales for July 2019 below:
|Brand||July 2019||July 2018||Difference|
|India Yamaha Motor||47,918||69,097||-30.7%|
To boost its sales during the festive season, Hero MotoCorp has announced the ‘Hero Scooters Grand Carnival’ offer. Hero MotoCorp will offer low down-payment, low rate of interest, service offers and PayTM benefits worth 8,500. The offer is valid on Hero MotoCorp’s complete scooter range. The brand has also started a home delivery service of new two-wheelers to enhance the buying experience. The new home delivery service costs INR 349 over the on-road price of any new two-wheeler from the Indian manufacturer.
Also Read: Hero MotoCorp announces 1% price hike for motorcycles and scooters
Meanwhile, the Hero MotoCorp is working on updating its product portfolio to comply with the upcoming BS-VI emission norms. The company received the BS-VI certification for the Splendor iSmart in June this year, and we expect to hear the launch date very soon. The BS-VI iteration of the Splendor iSmart was designed and developed at Hero MotoCorp’s Center of Innovation and Technology (CIT) in Jaipur.