IAB reader spots Ford Endeavour testing with Everest badge

03/04/2012 - 09:10 | ,  ,  ,   | Shrawan Raja

Indian Autos Blog's regular reader Ramki spotted the Ford Endeavour SUV testing with the Everest badge near the Ford manufacturing facility in Chennai. We can assure you that Ford India is not mulling over a change of branding for the Endeavour.

Ford Everest testing in Chennai

Ford may not be allowed to use the Everest in the Indian market as the rights to the name belongs to another manufacturer in India (believed to be Maruti Suzuki). Likewise Ford India has registered "Splash." This is the reason for Maruti Suzuki naming its hatchback Ritz.

Ford uses the Everest name in Asia Pacific markets where the Endeavour is sold. The rear fascia is clutter-free as the blue oval and Everest are the only denotations of the car's identity. This Everest maybe a part of a fleet of test cars that are data loggers. The next generation Endeavour, based on the T6 Ranger, is taking shape in Australia and will replace this Endeavour perhaps starting later this year. The new Endeavour is expected to reach India only after the EcoSport's launch.

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