Banking on the Renault Kwid's aggressive pricing strategy for success.
According to sources of Autocar Professional, the Datsun redi-GO will have a starting price of INR 2.44 Lakhs (ex-showroom), making it the least expensive petrol hatchback after the Tata Nano.
The Datsun redi-GO is banking on the Renault Kwid's aggressive pricing strategy for its success, and will target first time car buyers. The Renault Kwid was launched from INR 2.56 Lakh, which took the market by storm, considering what it offered on the table.
The redi-GO is based on the same platform as the Renault Kwid, and follows the Kwid's strategy of frugal engineering. The former is lighter but has a longer wheelbase and higher ground clearance (185 mm) than the Kwid. Inside, however, it doesn't get the option of an AVN system or a digital instrument cluster.
Also Read: 4 things we don’t know about the Datsun redi-GO
Datsun has confirmed that the redi-GO packs a 0.8-liter three cylinder engine paired to a 5-speed manual gearbox. Power output and fuel efficiency figures will be revealed closer to launch, although Datsun claims that it will offer the best-in-class fuel mileage for a compact petrol hatchback.
Rivals: Renault Kwid, Maruti Alto 800, Hyundai Eon
Expected Price: INR 2.5-3.5 lakhs, ex-Showroom
Expected release date: June 2016 start of deliveries
[Source: Autocar Pro]