BMW Motorrad has announced the BMW Motorrad Spezial, the company’s response to customer demand for individualisation.
The BMW Motorrad Spezial will offer distinctive design, performance enhancing and exclusive customisation options. The company promises the use of the highest grade materials and skilled craftsmanship with attention to detail. The Spezial range will be available only in the Touring and Heritage models initially. More models will become a part of the programme in the future.
Available from August 2017, the Spezial product range will include exclusive optional equipment. It will also include products from the current Original BMW Motorrad Accessories range. The customer can either equip his motorcycle directly ex-works. This will be complete with all the visual upgrading by ordering it with the Spezial equipment already installed.
Another way is the customer can select accessories from the Spezial World and then keep upgrading in the future. Most manufacture only allow customisation options to be available as a retrofit. BMW Motorrad will allow the customisation tools to be a part of the original invoice. This will allow all the parts to be covered under warranty. The fully customised bike can also be financed.
The company will also introduce a new generation of the BMW Motorrad Configurator. This will include a digital presentation for BMW R nine T models in addition to the full range of ex-works special equipment.