BMW snatched Kelley Blue Book's Coolest Brand, Best Performance Brand and Best Exterior Design Brand awards at the annual brand image awards conducted by Kelly Blue Book.
The awards were given to BMW based on feedback by customers who shop at Kelley Blue Book's kbb.com. Over 12,000 users' feedback was taken to decide the final winners.
|BMW SELECTED AS A MULTIPLE 2009 BRAND IMAGE AWARD WINNER
03/13/2009BMW Receives "Coolest Brand," "Best Performance Brand," and "Best Exterior Design Brand" Awards from Kelley Blue Book
Woodcliff Lake, NJ - March 13, 2009... BMW is the only manufacturer to receive three awards in the 2009 round of Kelley Blue Book's annual Brand Image Awards, scoring for "Coolest Brand," "Best Performance Brand," and "Best Exterior Design Brand - Luxury."
"We are delighted to accept these awards from Kelley Blue Book on behalf of BMW," stated Jim O'Donnell, Chief Executive Officer for BMW of North America, LLC. "BMW is a brand full of youthful energy, driving excitement and fresh ideas and these awards perfectly reflect the commitment to sustaining those virtues in every corner of the BMW organization."
In their remarks, editors from Kelley Blue Book's kbb.com stated the following about the BMW brand:
Best Performance Brand
Best Exterior Design Brand - Luxury
The 2009 Kelley Blue Book Brand Image Awards are based on consumer perception data collected from Kelley Blue Book Market Research's Brand Watch study, which surveys more than 12,000 shoppers annually on Kelley Blue Book's kbb.com. For more information, visit www.kbb.com/2009brandimageawards.