The BMW Group inaugurated the first of its new retail stores in France recently. Termed as “BMW Brand Store,” the designer store is located at Avenue George V – one of the most luxurious areas of metropolitan Paris and is a part of a comprehensive program at BMW which the company refers to as “Future Retail.”
The main objective behind this initiative is to reach out to the maximum number of customers in an environment where they spend most of their time while shopping. This in turn saves time of the potential customer where he does not needs to drive specifically to a BMW showroom.
If BMW started the entry level compact crossover era with the BMW X1, there is a new era of sedans that will change the face of luxury motoring.
Audi and Mercedes have both announced entry level luxury sedans that would sit under existing executive sedans. Audi is developing a sedan version A3 and Mercedes has already previewed the CLA with the Concept CSC IAB readers are in love with.
BMW has unveiled the facelifted 7 Series a bit earlier than we expected. The F01 LCI was supposed to be launched in July but BMW has decided to come out with all the official information a full two months ahead of the introduction.
Some four years after the launch of the 7 Series, BMW has made a few minor tweaks to keep the 7er fresh and happening. Let’s get down to business; So what has changed?
Known for inventing whole new range of cars, BMW has taken the maximum risk when it comes to product lines. Some worked in favor like the BMW X1 and X6 while others like the BMW Gran Turismo bombed quite badly. But that doesn’t stop BMW from trying its luck over and over again.
The Bavarian auto giant is all set invent 2 new product lines – BMW X4 and the 4 series Coupe.
Now you can say that BMW is to cars what Apple is to technology. In the latest release of the BrandZ Top 100 Most Valuable Global Brands study, BMW bagged the number one position for the automotive brands of the world.
The Bavarian giant dethrones Toyota from the number one spot which it won in last year’s survey.
click through for the top 10 list of automotive brands
Special edition models are pretty usual in the auto market. Sometimes they are about creating classics, sometimes they are about clearing inventory, but most of the time they are about pushing up sales figures.
But BMW is about to introduce something quite surprising (well ‘shocking’ is the right word) in the Chinese market.
In the US, BMW will introduce the 7 Series facelift (LCI) in July and perhaps by the end of 2012, one can expect it to grace the Indian dealerships.
The bigger development is that BMW India has started assembling the 7 Series at its Chennai plant and will be eager to begin selling this model as the new A8 and the upcoming S-Class can leave the 7 Series behind very quickly.
As this image shot in a parking lot reveals, BMW India has developed a new variant for the 5 Series range in India. BMW is introducing a new four-pot two-liter petrol engine on the next generation 3 Series expected to launch in a month or two. The engine under the 520i’s bonnet is suspected to be the same motor calibrated and modified suitably to fit the new application.
BMW India is introducing the 520i as the doorway to the 5 Series range in India, replacing the 523i with this more spirited performer.
