Bajaj Dominar 400 launch on track, unaffected by demonetisation - Report

24/11/2016 - 20:11 | ,   | Neelanjan Chakraborty

Demonetisation has impacted auto dealers who complain of low footfalls.

Speaking to MoneyControl, Bajaj Auto has confirmed that the Bajaj Dominar 400 (name unconfirmed) will be launched in mid-December.

Bajaj Kratos VS400 side spied
The Bajaj Dominar 400 will be launched in mid-December as planned and will not be delayed due to demonetisation.

The production of the bike commenced last week at its plant in Pune. With demonetisation hitting the auto industry with full force, two-wheeler companies are expected to be facing a major impact. Motorcycles and scooters are bought either in full cash or partly with financing. The reduced number of currency notes in operation is expected to affect November 2016 sales volumes of all players.

Speaking to Money Control about the impact of demonetisation, Mr Eric Vas, President, Motorcycle Business, Bajaj Auto, added:

It will not impact our launches. There are many other parameters in a launch. They are vendors who made parts, their production lines, which have got ready. So launches will go ahead.

The Bajaj Dominar 400 will be launched in mid-December. Powered by a single cylinder engine borrowed from the KTM 390s the Dominar 400’s output has been reported to be 35 PS of maximum power. The all important torque figure has been kept under wraps.

Bajaj Pulsar CS400 side view
The Bajaj Dominar 400 will be taking on Royal Enfield which has been ruling this displacement bracket without any direct competition. Pictured is the bike in concept form.

Essentially a sports cruiser, the Bajaj Dominar 400 is the brand’s answer to the ever rising popularity and sales volume of Royal Enfield.

[Source: Money Control]

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