The Bajaj Dominar 400 is expected to become a billion dollar brand globally in the next 12 to 18 months.
Speaking to the media at the launch of the Dominar yesterday, Bajaj Auto's MD Rajiv Bajaj revealed that while domestic deliveries will begin in January 2017, exports will begin in February. Shipping usually takes around 3 months so deliveries in international markets will begin around May.
One of the first markets to get the Bajaj Dominar 400 will be Europe. This includes Turkey, Russia, Poland and Hungary among others. ASEAN nations will also be targeted which covers one of the biggest markets in the region, Indonesia. Operations in Malaysia will begin soon and by the end of this financial year, Bajaj is expected to commence operations in Thailand. Also on the cards is Philippines.
Other markets specified by Bajaj include South Africa, Ecuador, Mexico, Colombia, Peru, Uruguay, Argentina and Dubai. The Bajaj Dominar 400 will however not be retailed in emerging nations of Africa as the market in these countries have not matured for a product of such stature. Bajaj said no product in the international market offers as much motorcycle for the price as the Dominar. Minor changes in the specification, such as the tailpipe emission, would deem the bike fit for global standards, another official said.
The Bajaj Dominar 400 is powered by a 373.3 cc triple spark, single cylinder mill based on the KTM Duke 390 which is capable of producing 35 PS of maximum power at 8,000 rpm and 35 Nm of peak torque at 6,500 rpm. Coupled to this is a 6 speed gearbox and a slipper clutch.
Production figures for the Indian market will be 10,000 units a month initially, and 5,000 additional units earmarked for exports.