Video – Watch Mercedes’ first ever India-specific AMG TVC featuring the CLA 45 AMG


Nithyanandh K,

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I’m, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

The Mercedes CLA 45 AMG is scheduled to be launched in India on July 22 and the car maker is getting ready to promote it in a big way. Mercedes has released its first ever India-specific AMG TV commercial titled ‘Ah My God’ to promote the incoming baby AMG.

[Head to Youtube if you can’t watch the video.]

The CLA 45 AMG which made its first Indian appearance at the Auto Expo, is powered by a 2.0-litre turbocharged direct-injection petrol engine that belts out 355 bhp and 450 Nm of torque. The motor is claimed to be the world’s most powerful four-cylinder engine in series production. The power is sent to all the wheels via an AMG SPEEDSHIFT 7-speed transmission and the 4MATIC system.

The sedan can accelerate from rest to 100 km/h in under 5 seconds on its way to an electronically limited top speed of 250 km/h. The most affordable AMG in India returns a combined fuel economy of 14.08 km/l under the European driving cycle.

Mercedes CLA 45 AMG side at Auto Expo 2014
The Mercedes CLA 45 AMG would be the most affordable AMG in India yet, though its price could peck INR 1 crore.

The CLA 45 AMG is differentiated from the civilized variants (which are expected to find India sometime in 2015) by means of new bumpers with carbon fibre inserts, carbon fibre interior trim, AMG sports steering wheel and gear lever, and 18-inch AMG alloy wheels that are shod with 235/40 section tyres. In equipment, the performance variant gets three-stage ESP and Curve Dynamic Assist.

The Mercedes CLA 45 AMG will be a CBU import. Its prices in Europe start at 47,600 euros (around INR 40 lakhs).

[Can’t watch the video above? Head to Youtube]

More details on the campaign are available in the press release below.

Mercedes CLA 45 AMG – Image Gallery

Mercedes CLA 45 AMG ‘Ah My God’ campaign- Press Release

[Head to Slideshare if you can’t view the press release.]

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