The association of Jawa and Yezdi Motorcycles with pop culture is a noteworthy aspect of their history and are making a glorious return to pop culture's center-stage in the country. After featuring in the highest-grossing Bollywood movie ‘Jawan’, the Yezdi brand again takes a limelight with a tuneful Punjabi song – “Yezdi”, which pays homage to the iconic motorcycle, which has left an indelible mark in the hearts of motorcycle enthusiasts and pop culture. This track encapsulates the spirit of adventure, romance and freedom associated with this classic bike.
"Yezdi" is not just a song; it's a musical journey that transports listeners back in time, evoking feelings of nostalgia and wanderlust. Satinder Sartaaj, known for his soulful and heartfelt compositions, has poured his heart and soul into this track. As the singer, lyricist, and composer, he has crafted a melody that beautifully captures the essence of the Yezdi motorcycle and the emotions associated with them.
Jawa and Yezdi motorcycles are known for their distinctive retro design, characterized by a vintage and classic look. These iconic motorcycles have not only conquered the streets but also the silver screen.
In the 1994 hit film, Bollywood superstar Shahrukh Khan took to the scenic roads of Goa on his Jawa motorcycle, laden with stickers, painted spokes, and exhausts. This cinematic moment perfectly embodied his character's carefree spirit, creating a lasting image that fans still recall with fondness. Fast forward to 2023, and Shahrukh Khan, once again, is seen astride a Yezdi motorcycle, this time the brand's sole adventure model, the Yezdi Adventure. This cinematic comeback has set the stage for a revival of interest in these iconic motorcycles, reaffirming their status as cultural touchstones.
Jawa and Yezdi motorcycles, with their classic aesthetics and rugged appeal, have not only inspired filmmakers but also artists, musicians, and collectors. They have been featured in album covers, posters, and artworks, contributing to their presence in the art and music scenes. These icons have become symbols of nostalgia, embodying the spirit of adventure and individuality that transcends generations.
