After the Jawa brand, Classic Legends is working reviving Yezdi. The Mahindra & Mahindra subsidiary has created social media accounts on Twitter (@yezdiofficial) and Instagram (@yezdiofficials) for the same. Official Yezdi merchandise is also available at Jawa showrooms.
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Back in November last year, when asked about the possibility of introducing Yezdi Motorcycles, Anupam Thareja, Founder, Classic Legends Pvt Ltd, said, “Yes, coming soon.”
Regular readers would know that Classic Legends owns rights to market Jawa, Yezdi and BSA range of motorcycles. The company has already started delivering Jawa products, while Yezdi products, given the latest developments, will most likely be the next to arrive. The details about the upcoming vehicles under the Yezdi brand are unavailable. The bikes may share their engine and underpinnings with the Jawa products.
Like Jawa bikes, Yezdi bikes are may arrive with two engine options. The lower displacement models would use BS-VI 293 cc single-cylinder, liquid-cooled engine FI engine that churns out 27 BHP of peak power and 28 Nm of max torque. The higher cubic capacity version will most likely share its motor with the Jawa Perak Bobber. The bored-out 334 cc single-cylinder, liquid-cooled mill pumps out 30 BHP of max power and 28 Nm of peak torque.
Hardware specifications will include conventional telescopic front forks and twin-sided springs at the back to perform the shock absorption tasks. Anchoring department, as in the Jawa products, may include two setups – rear drum/single-channel ABS and rear disc/dual-channel ABS.
Both social-network handles list the brand’s website (yezdi.com), but it seems to be under development (at the time of writing this post). The new bikes will target the Royal Enfield range of products, and thus arrive in the sub-INR 2 lakh (ex-showroom Delhi) price bracket. Royal Enfield has been suffering in the domestic market since November last year, which incidentally is the same period when Jawa range of products made a comeback. The arrival of Yezdi brand is further likely to affect the Chennai-based brand’s sales.
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In other updates, Classic Legends has commenced the deliveries of the Jawa dual-channel ABS bikes. The company has introduced a “Delivery Estimator feature on its website to give estimated delivery dates to the customers who have booked the motorcycles.