Yamaha SZ-RR and SZ-S variants launched, new brand slogan announced

May 24, 2013 - 6:22pm IST | ,   | Nithyanandh K

Apart from launching the Yamaha Ray Z, Yamaha has also launched two new variants of its 150cc motorcycle.

Yamaha SZ-RR
The Yamaha SZ-RR gets a pair of aluminum grab bars, smoked visor and new paint job to distinguish itself from the other SZ variants.

The new variants named the SZ-RR and SZ-S would join the three existing variants - SZ, SZ-X and SZ-R. Just like the Ray Z, the new variants of the SZ are mere cosmetic exercises, aimed at addressing different customer tastes through a single product.

The Yamaha SZ-RR comes with a sporty paint job and a pair of aluminum grab rails. It also gets a smoked visor and a 3D SZ emblem. The Yamaha SZ-S has an understated and calm approach which Yamaha say will be appreciated by all members of a family.

As the SZ is known for its refinement and fuel efficiency, the new variants use the same 153cc powerhouse which churns out 12.1 bhp of power. The gearbox is a 5-speed unit.

The SZ-RR is priced at Rs. 62,500 while the SZ-S retails at Rs. 59,500 (both ex-showroom Delhi). The motorcycles will go on sale from June onwards.

In addition to the launches, Yamaha has also announced its new brand slogan - "Revs your heart".  The slogan is complemented by a new brand statement, "Empowered by a passion for innovation, we create exceptional value and experiences that enrich the lives of our customers."

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