IAB Report - TVS announces price reduction of Rs 3,500; Yamaha Rs 3,066

22/02/2014 - 15:51 | ,  ,  ,   | Karthik H

Two-wheeler manufacturers TVS Motor and India Yamaha Motor have announced reduction in prices of their models, following the cut in excise duties that was announced last Monday.

TVS Star City+ sid view at Auto Expo 2014
The upcoming Star City+ shares its platform with the TVS Phoenix 125.

TVS has announced that its price reduction would range between Rs 850 and Rs 3,500 on its entire range of two-wheeler and three-wheeler models. The company's vice-president of sales, J Srinivasan, said that TVS has worked out a mechanism to support all of its channel partners through the transition on the existing trade stock (unsold vehicles).

TVS Scooty Zest 110 cc profile from 2014 Auto Expo
The TVS Scooty Zest is powered by a new 110 cc EcoThrust engine that is shared by the upcoming TVS Start City+. Both models will launch within 2 months.

TVS had previously told IAB that the TVS Victor would make a comeback in 2014. TVS will also launch the new 110 cc Star City+ in March or April. The new commuter bike is built on the TVS Phoenix's platform and gets a new 110 cc EcoThrust engine and a fully digital console. The same engine would also power the new TVS Scooty Zest, confirmed to be launched this March or April.

India Yamaha Motor

India Yamaha Motor has announced a price reduction between Rs 1,033 and Rs 3,066 for its scooters and motorcycles.

Yamaha Alpha with accessories Auto Expo side
The Yamaha Alpha was launched at the Auto Expo 2014 for Rs 49,518 (Ex-showroom, New Delhi.)

The company recently launched the new Alpha 110 cc scooter at the Auto Expo 2014. The Alpha will join the Ray and Ray Z offerings from Yamaha. While the Ray and Ray Z targets youngsters, the Alpha will target the family crowd, according to the company.

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