Bajaj's previous ad campaigns for the Pulsar had always been much appreciated among the biking enthusiasts.
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All the advertisements showcased the ability of the Pulsars to perform stunts. The original Pulsar Mania ad, with its spellbinding stunts, was the best of all TV commercials from Bajaj.
However, when Bajaj launched the completely new Pulsar 200 NS, there was no TC commercial released. Bajaj didn't need to, given the huge fan following the brand commands. The situation may change in the times to come, as an army of small sportsbikes are lined up to enter the market.
The Pune based two wheeler maker felt that it is the right time to promote the Pulsar 200 NS through TVC. Dubbed as the Pulsar Mania 2.0, the advertisement features stunts like the previous Pulsar advertisements but we feel that the stunts are a bit too dramatized than previous instances.
The ad lays emphasis on the Pulsar 200 NS' triple spark, 4-valve engine, which is the first of its kind in the world. Three Pulsar 200 NS bikes invade a theme park and show off their acrobatic skills at every given opportunity.
The new advertisement campaign is expected to increase the brand awareness among the prospective buyers in a market that is showing signs of a slowdown.