Upcoming 125cc scooter from Hero MotoCorp will have classic design lines - Report

30/09/2017 - 11:04 | ,   | Praveen M

Hero MotoCorp plans to launch 3 two-wheelers this fiscal, and one of them will be a feature-rich 125cc scooter targeted at urban youth, reports Autocar Professional.

2017 Hero Maestro Edge Blue
The upcoming 125cc Hero MotoCorp scooter will rival with Suzuki Access 125, Honda Activa 125, Vespa SXL & VXL 125. Pictured is the Maestro Edge.

The publication's source in the know of the development stated:

The company has taken note of the recent developments in the domestic market. The product team is planning to position its 125cc scooter at the young urban commuters offering a unisex profile. The new scooter is designed and developed to make a style statement on the lines of Piaggio’s Vespa and Yamaha Fascino scooters. Expect the package to be aggressively priced when launched in the market.

Also Read: Hero MotoCorp clocks 75 million unit cumulative sales – Report

Currently in the mass-market 125cc scooter space, only Suzuki offers retro-looking scooter in the form of the Access 125. Piaggio’s Vespa range (SXL 125 and VXL 125) are on the higher-end of the price spectrum. Honda’s Activa 125 is conservatively designed, targeting the commuter. Hence, this segment offers the ripe opportunity for Hero MotoCorp to exploit by pricing the upcoming product competitively. Moreover, with 6,000 service centres, Hero has a greater reach in the country than Suzuki, and it could very well work in its favour.

Also Read: Hero Dare to be launched as Hero Aava in early 2018 – Report

Vespa VX 125
The 125cc scooter will undercut the Vespa when it comes to pricing.

In the previous financial year, TVS Motor Company beat Hero Motocorp in scooter sales and clinched the second spot after Honda. It registered a figure of 826,291 units as per SIAM data. Hero MotoCorp fell behind by 36,317 units. With the new upcoming products and new schemes this festive season, Hero hopes to improve its scooter business in the country.

[Source: Autocar Professional]

You might also like