Earlier this month, Bajaj Auto appointed a new distributor in Mexico and started construction of an assembly factory in the country in a bid to boost its sales. Now, another Indian brand has expanded its operations in a Latin American international market.
With an aim to further enhance its sales in the Argentina market, TVS Motor Company has partnered with Beta Motor as its distributor in the country. As a part of the agreement, the products from TVS Motor Company are being assembled in the industrial park of Tigre, Province of Buenos Aires.
TVS Motor Company also showcased its premium products such as the Apache RR 310, the Ntorq 125 and the RTR 200 4V Race Edition 2.0 at Salón Internacional de la Motocicleta Argentina 2018. Apart from these, TVS showcased the RTR 160 4V, RTR 150 and the Rockz at the event.
The Ntorq 125 will arrive in the market with the TVS SmartXonnect system. Patent of the TVS SmartXonnect in Argentina is still pending.
Commenting on the unveiling of the new products in Argentina, R Dilip, Senior Vice President, International Business, TVS Motor Company, said:
We are optimistic about strengthening our presence in the Argentina market with the help of our distributors Beta Motor... The TVS RR 310 is the most advanced offering in our product portfolio – a manifestation of our racing heritage and cutting-edge technology. With TVS Ntorq 125, we have developed an attractive product for the youth of Argentina as the scooter is a great package of performance, style and smart features and finally TVS RTR 200 4V Race Edition 2.0 is a stylish proposition, offering an advanced feature within the segment.
Lino Stefanuto, Vice President, Beta Motor Argentina S. A., added:
Our association with TVS Motor Company has resulted in bringing superior quality products to the Argentinian market. We are delighted to showcase these exciting products – each product is distinct and an apt combination of quality and technology.
All the products mentioned would be distributed through a network of over 100 dealers across the country. The models would be available in a phase-wise manner from early 2019.