TVS Motor has announced that the Apache brand has crossed the three million unit sales milestone today. TVS launched the motorcycle brand in 2005 and it is one of the fastest growing premium motorcycle brands in the country with presence in markets across the globe.
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The TVS Apache range was developed after incorporating learning from TVS Racing. The factory racing team has a history of 36 years in motorsports. The Apache brand was initially sold in the naked category of the two-wheeler market in 150 cc and 180 cc variants.
The brand entered the super sports segment with the launch of the all-new Apache RR310. The RTR (Race Throttle Response) series that is sold in the naked category of the two-wheeler market includes Apache RTR 160, Apache RTR 180, Apache RTR 200 4V Race Edition 2.0, and the Apache RTR 160 4V.
TVS Motors has also introduced several programs to interact with the Apache owners. Apache Racing Experience (ARE), for example, lets the owners have a first-hand experience of the racing DNA in their motorcycles under the guidance of National Road Racing Champions from TVS Racing. The TVS Apache Owners Group (AOG), on the other hand, has become a common platform for customers to share their enthusiasm. AOG rides, which have been conducted in over 33 cities, have witnessed participation of over 3,000 customers. Lastly, TVS Motors also engages in performance shows such as Apache Pro Performance (APP).
TVS Apache has also won recognition in the J.D. Power survey for four years in a row from 2015 to 2018. In 2018, J.D. Power Asia Pacific Awards awarded the TVS Apache RTR 180 as the Most Appealing Premium Motorcycle.
Commenting on the milestone, K.N. Radhakrishnan, President & Chief Executive Officer, TVS Motor Company said that the TVS Apache brand has developed a host of premium offerings over a decade, ranging from 160cc to 310cc.
Radhakrishnan also said that the three million milestone is special as it confirms that the brand's ever-growing customer base of racing enthusiasts has taken warmly to the two new offerings, the Apache RTR 160 4V and Apache RR 310.