Suzuki Intruder sales fall to 0 units in January & February 2019

20/03/2019 - 14:32 | ,   | Suvil Susvirkar

Sales for the Suzuki Intruder came tumbling, as the manufacturer sold zero units of the 155 cc cruiser motorcycle for two consecutive months.

Suzuki Intruder Sp Launched In India Riding Shots
Sales for the Suzuki Intruder began to tumble from March 2018, which is around the same time when the two-wheeler brand introduced the fuel-injected variant of the cruiser.

Also read: 2018 Bajaj Avenger Street 180 vs Suzuki Intruder 150 - Spec Comparison

The cruiser recorded nil sales for January and February. Find the sales performance by the Suzuki Intruder in the table below:

Month Unit Sales
November 2017 2,325
December 2017 3,272
January 2018 3,833
February 2018 4,895
March 2018 4,495
April 2018 3,726
May 2018 1,381
June 2018 1,211
July 2018 967
August 2018 903
September 2018 954
October 2018 929
November 2018 497
December 2018 348
January 2019 0
February 2019 0

As seen in the table above, the sales showed promising numbers in the first few months since the launch of the Intruder. The numbers peaked in February 2018 before they started to go downhill, reaching the zero mark in the last two months. The fall in sales began in March 2018, which is when Suzuki introduced the fuel-injected variant of the Intruder. At launch, the fuel-injected Suzuki Intruder carried a premium of approximately INR 7,000 over the carburettor model and was priced at INR 1.06 lakh (ex-showroom Delhi).

The company tried to revive sales with the launch of the Special Edition, the Intruder SP in September 2018. The Suzuki Intruder SP was launched in both, carburettor and fuel-injected variants and was priced at INR 1,00,500 and INR 1,07,300 – both ex-showroom – respectively. The SP edition received a metallic matte black paint with a red accent that was targeted to give the motorcycle a unique look. Apart from the new colour, the Intruder SP came equipped with a pillion backrest as standard. However, the special edition could not boost sales, and the numbers continued to tumble.

Suzuki Intruder Sp Launched In India Right Rear Qu
In a bid to revive sales, Suzuki introduced the Intruder SP (pictured) in India with updated visuals. However, the special edition model would not boost sales, and the numbers continued to fall.

Also read: 4 upcoming sub-250 cc Suzuki bikes launching in India in 2019 - Gixxer 250, New Gixxer & more

Meanwhile, scooters are clocking promising numbers for the Indian arm of the Japanese two-wheeler brand. The Suzuki Access took over the TVS Jupiter to become India’s second largest selling scooter for January 2019. While the TVS Jupiter (48,688 units sold) has reclaimed the second spot for February 2019, the Suzuki Access (48,265 units sold) isn’t too far away at third. The Access 125 registered a 24 per cent growth in year-on-year sales for February 2019, clocking 48,265 unit sales as against 39,061 in the corresponding month last year.

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