Pays tribute to '50s era Royal Enfield motorcycles built in Redditch.
Royal Enfield has introduced three Redditch series variants of the Royal Enfield Classic 350. The paint scheme Redditch Blue, Redditch Red and Redditch Green have a youthful appeal attached to it and could be a hit among the youngsters.
Bookings for the Royal Enfield Classic Redditch series will arrive in showrooms on January 7, 2017. The simple, harmonious design includes front and rear mudguards, headlight casing, oval tool box, exhaust fins, speedometer dials, single-seat spring saddle, tail light assembly and the headlamp cap. All these conform to the native imagery of British motorcycles in the aftermath of World War II.
Mr Rudratej Singh, President, Royal Enfield, said
Looking back into our decades old legacy, we have given Classic a makeover taking cues from the motorcycles produced at Redditch, Royal Enfield’s birthplace UK. In 2017, we are bringing the Classic 350 in Redditch Red, Redditch Green and Redditch Blue that re-imagine shades on our 1950’s motorcycles that first came out of Royal Enfield plant in Redditch, a town steeped in British motorcycle build tradition. The introduction of the Redditch series on Classic 350 is a reinforcement of the Classic franchise and its huge success across all our markets.
In addition to the colours, the 2017 Redditch series of the Royal Enfield Classic 350 shall bear the Redditch monogram which was first used in 1939 on the prototype of 125cc ‘Royal Baby’, a two-stroke motorcycle.
The Royal Enfield Classic 350 Redditch series has a price tag of INR 146,093 (on road, Delhi). It's unclear if the more powerful Classic 500 will get the same treatment or not.