With the less-used strategy of pricing the diesel car cheaper than petrol, Renault did not make any significant impact in the D Segment market. Although, the pricing strategy was sound, consumers fled to rivals because they were offering more features. Renault launched the Fluence in June in two variants.
Customer clinics showed that diesel customers were economy-oriented while the petrol customer loved beige interiors and could stretch his budget without flinching.
Rectifying the error, Renault India has launched a ‘loaded’ variant of the Fluence diesel called the E4.
So for an extra 1.49 lakh rupees, you get 10 new features:
- Cruise control
- Rain sensing wipers
- Chrome-lined trunk-lid and window sills
- Auto headlamps
- Rear parking sensors
- Electrically adjustable and foldable rear view mirrors
- Beige shade leather upholstery
- Rear sun-blinds
- USB and Bluetooth equipped audio system
- Dual zone climate control and rear AC ducts
The E4 diesel will be yours for Rs 15.12 lakh rupees (ex-showroom Mumbai).
Keen observers may have realized that all these features are available of the E4 petrol variant. However, the petrol variant is only available in Automatic and the E4 diesel variant is only available in manual.