Premium Tyre Brand Reise Enters India With 2-Wheeler Tyres

28/11/2022 - 15:10 | Bike news | IAB Team

There's a new tyre brand in the Indian market. Goes by the name Reise, the company has entered the country with the launch of six models for motorcycles and scooters.

Reise Tyre Trailr 30 Himalayan

Reise is a German word that means “Trip”. Designed in Europe and Engineered in India, Reise is curated for the growing segment of two-wheeler customers in India who aspire to ride with confidence whether on the road or off-road. With access to Mitas’ European technology, Reise Moto is bringing the widest range of technologically superior products for the discerning two-wheeler customers in India under the reise brand.

Under the Reise brand, Reise Moto has launched 26 SKUs in Phase 1 under 6 sub-brands viz. trailR, tourR, traceR & troopR for the motorcycles category and tripR and twistR for the scooters category; with an aim to create specialized tyres optimized for purpose-specific performance for each sub-segment in the high-end performance as well as the commuter segments of the two-wheeler industry.

In motorcycles category - trailR series has been crafted for the true blue off-roader who wants to conquer every imaginable terrain, while the tourR is designed for the relaxed adventurer who wants to munch miles on the go; traceR series are racetrack-inspired sticky road tyres for the corner carvers, and the troopR caters to the commuter segment.

In the scooters category, tripR series are touring tyres to cover longer distances – a first-in-segment, and twistR series is for quick spins in and around the city. Reise Moto is developing a formidable network of distributor partners to sell the Reise range of tyres.

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