Autocar Professional reveals that Mahindra two-wheelers is on the verge of launching a 110 cc scooter. The report states that a 2014 Auto Expo debut for the scooter is planned.
Mahindra's presence in the two-wheeler business has been steadily growing with the Centuro commuter bike and the Rodeo and Duro range of scooters. Both the Rodeo and the Duro are in the 125 cc segment where competition isn't as much as it is in the 110 cc segment. The Honda Activa, TVS Wego, Yamaha Ray/Ray-Z and the TVS Jupiter are a team of heavyweight scooters the Mahindra has to compete against.
The company source has said, according to the report, that the 110 cc scooter is the company's "Utmost priority" after which the 300 cc Mojo would be looked at. The same source has also suggested that the company wants to develop at least two products, one of which will get its entirely own engine.
Even though the 125 cc Centuro bike has been keeping the account books busy, the current growing scooter market has eluded Mahindra Two Wheelers. With the industry clocking a regular 18 to 19 percent growth in the scooter segment, Mahindra has sold just 36,763 units from April-November 2013, against the 79,909 scooters the company had managed to sell in the same period last year.
[Source - Autocar Professional]