Jawa Motorcycles has handed over the proceeds of the auction from a fundraiser event in Mumbai to Armed Forces Flag Day Fund. The ceremony was held in Delhi.
Classic Legends raised INR 1,49,25,000 by auctioning 13 motorcycles from its first batch of production. The company handed over the proceedings to Kendriya Sainik Board, Ministry of Defence (Government of India) in the presence of eminent armed forces veterans, war heroes and officers.
Speaking at the occasion, Anupam Thareja, Co-founder, Classic Legends Pvt. Ltd. and Founder and Managing Partner, Phi Capital, said:
This thought was born out of a cause that touches our personal nerve as well as the ethos of the company. We started with a modest target but were surprised by the participation of friends of Jawa; fans & community, truly in the spirit of this brand. We had people bidding for Jawas not just from metros like Bombay & Delhi but all the way from Krishnagiri in the south to diamond city Surat.
Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd., commented:
Forever Heroes is not just a Classic Legends initiative. Rather, it is a movement created by Jawa riders as well as the motorcycling community who came forward to support this cause and helped us raise this amount. It is true that the sacrifices made by martyrs can never be weighed, but we will be glad if this gesture can contribute to the welfare of their family members.
The ‘Forever Heroes’ initiative is mainly aimed at supporting the education of the children of the martyred Jawans. Jawa Motorcycles also looks forward to facilitating interactions of its employees & customers through its network and other suitable occasions with the armed forces personnel. The company recently delivered the first few motorcycles to its customers by the hands of veterans, ex-servicemen and serving officers.
Speaking about the Forever Heroes initiative, Brig. Mrigendra Kumar SM, Secretary, Kendriya Sainik Board, said:
Forever Heroes initiative is a thoughtful step towards the benefit of the families of armed forces personnel by Jawa Motorcycles. What sets this apart is the way the brand has brought the motorcycling community aware of the sacrifices that the armed forces make to keep our country safe. We appreciate this gesture and it is our duty to ensure that it makes a difference to many lives by contributing to their better future.