With the recent introduction of the all-new Honda City diesel laden with features at an aggressive (launch) price, the competition is absolutely going to face the heat.
It is reported by Economic Times this week that Hyundai India has already started planning measures to keep its leadership position in the C-Segment from slipping away. A while back, the company had silently launched a top-end variant SX (O) and is now planning to introduce another one.
The Hyundai Fluidic Verna SX (O) is equipped with features such as projector headlamp, 16-inch diamond-cut alloy wheels, safety escort headlamps, smart key with illuminated start button, chrome outside door handles, leather upholstery, automatic headlight control and illuminated power window switches.
The other variant is the Verna CX, positioned between the EX and the SX models. It will be powered by the 1.4-litre CRDI engine. Hyundai's website does not currently list this variant.
The CX variant is said to be loaded with features such as automatic climate control, electrically adjustable and foldable outside mirror with turn indicators, 2 DIN audio system with Bluetooth connectivity, steering mounted controls, electro-chromatic rear view mirror, rear parking camera with sensors, ABS and driver side airbag.
As per the newspaper, the addition of the new variant is part of Hyundai's strategy to improve the price-value equations and provide a modern premium image to the models.
With the slowdown continuing in the auto market, companies are trying to refresh existing offerings to keep the interest alive among customers. To this end, 2014 would see new products as well as facelifts launch in the C Segment.
[Source – Economic Times]
