Hyundai has launched new limited edition models of its i10 and i30 called ES (Extra Special) editions, designed to appeal to scrappage customers of UK.
The two models, according to Hyundai, are meant to cost the same as their respective base versions due to something called Scrappage discount.
What are 'Scrappage discounts'?
It is a new scheme introduced by the UK government to give a boost to the car industry during the current downturn. The government provides upto £2,000 to those buying a new vehicle to replace a vehicle more than ten years old.
With this in mind, Hyundai has craftily created the attractive ES versions that are based on the entry level cars in the ranges, but add more standard equipment. Doing so, Hyundai lets customers make the most out of the scrappage scheme.
How different is the ES compared to the normal i10?
The i10 ES comes with Classic variant's equipment including four air-bags, air-conditioning, central locking and front electric windows. In addition, the ES adds driver’s seat height adjustment, remote central locking and colourful inserts on the interior seating, dashboard and door panels. Outside, the i10 ES features body-coloured door handles, body-coloured mirrors and bumper inserts.
Only 1,000 i10 ES and 500 i30 ES edtions will be sold, priced at £7,195 (Rs.5.4Lakh) and £11,795 (Rs.8.8Lakh) respectively. Hyundai will encourage owners to trade into an ES Hyundai i10/i30 by matching the government’s scrappage allowance on eligible trade-ins – making an i10 ES available for just £5,195 (Rs.3.9 Lakh) and the i30 ES for £8,295 (Rs.6.2Lakh).
Will the i10 ES be launched in India?
One Hyundai i10 ES to commemorate the humiliating loss of the Kolkota Knight Riders at the Indian Premiere League will be gifted to team owner and Hyundai brand ambassador Shah Rukh Khan.
Just kidding. Might be launched in the future as a special edition during an occasion or landmark. Guess we'll have to wait and see.
Hyundai i10 ES, i30 ES Image Gallery