IAB Report - Hyundai inaugurates flagship showroom in Seoul; to expand to other major cities soon

17/05/2014 - 13:34 | ,   | Karthik H

Hyundai Motor Corporation has inaugurated its flagship showroom in Seoul, with the promise of opening more such showrooms in other major cities across the world. The second such showroom will come up in Moscow in the second half of this year.

Hyundai flagship showroom, Seoul exterior press shot
Hyundai's first global flagship showroom was inaugurated in Seoul last week.

The showroom, called the "Hyundai Motorstudio" was inaugurated in Gangnam, one of Seoul's busiest districts, said the company in a press release. Hyundai says that the new showroom shows a series of retail and cultural experiences, as well as exhibits that are engaging to the visitor. The showroom will communicate the company's future brand aspirations and direction, it said.

Hyundai flagship showroom, Seoul car rotator press shot
The showroom features 'car rotators' on which 9 Genesis models are mounted to show every angle of the car to its customers.

The Motorstudio has what Hyundai calls Car Rotators. This houses 9 full-size models of the Genesis that are rotated at a certain angle each month, allowing customers to see every side of the car, including its underbelly.

The building will also be used as an art gallery that will house international exhibits, says Hyundai. The five-floor building houses an auto library, a kids’ lounge, a premium customer lounge, a car-tuning lounge, a gallery and a cafe.

Hyundai flagship showroom, Seoul interior press shot
The second such showroom will be opened in Moscow later this year.

Hyundai had recently gone on a product launching spree in India, with 3 models launched in under a year, starting with the Hyundai Grand i10 and followed by the Santa Fe and the Xcent compact sedan.

Hyundai opens flagship showroom in Seoul - Press Release

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