An interesting development has caught our eye in the Indonesian market, that isn't influenced by the heavy demand for MPV models.
Hyundai Mobil Indonesia (HMI) has introduced a stripped out taxi variant of the Hyundai Verna.
To keep the identities different, the taxi variant of the Verna is called Excel III. The Excel III features no foglamps, a different front bumper, a different grill which makes the car look less premium.
On the inside, the Hyundai Excel III features a MID (Multi Information Display) that allows you to control fuel consumption, engine hour usage, fuel consumption range. In addition there are features such as the ECO Drive to save fuel and a standard single DIN radio (plays CD and MP3), rubber carpets and window film.
It is powered by a 1.4-liter engine generating 108 horsepower mated to a 5-speed manual transmission. It is launched at price of 14,95,00,000 Indonesia Rupiah (around 8.8 lakhs INR). Hyundai also provides a 3 year warranty or up to 100,000 km mileage.
Come to think of it, the taxi market in India is pretty big as well. Most major manufacturers have tried to lure the fleet operators to boost volumes. Maruti Suzuki went one step ahead and launched the Dzire Tour specifically for the fleet operators.
Hyundai India’s car for the taxi market – Accent - is a bit old today and does not have a diesel option. Going forward, Hyundai India should consider the Excel III not only to sell a diesel vehicle, but also one that changes the image of the taxi cab in India taking some help from the Fluidic Design.
[Source: bisnis-jabar.com & Bosmobil.com]
