Honda Motorcycle & Scooter India (HMSI) has achieved 35 million sales milestone in its 17-year presence in India.
Honda’s four plants in India have collectively achieved this milestone. The Japanese company claims it is the only two-wheeler brand in India to exponentially grow and cross the 35-million-unit mark in 17 years. Honda 2Wheelers India started operations in 2001. It took 11 years to achieve the initial 10 million units cumulative production in India (milestone achieved in 2012). In the same year, it became only Honda, severing ties with Hero; and in five and a half years, it gained 25 million customers. The 35 millionth two-wheeler was an Activa 4G, made at the brand’s second plant in Tapukara, Rajasthan. Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, HMSI said:
Since the very start in 2001, Honda 2Wheelers India has led with its challenging spirit. Our first model, a scooter (Activa) activated the slowing scooter market with its advanced features and fresh design and is now leading India’s scooterization as No. 1 selling two-wheeler of India. Delighting 35 million customers with 24 products Honda 2wheelers is now reaching closer to them through a network of over 5,700 authorised touch-points. India’s Love for Honda’s 2wheelers is Growing and we are set to meet the future expectations of our customers.
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HMSI is the Japanese brand’s biggest production and sales base for 2Wheelers both for the country and the world. In 2017-18, Honda produced approximately 14.8 million units of motorcycles worldwide (from April to December 2017). Of this, HMSI accounted for approximately 31% of the motorcycle production, reinforcing its position as the biggest two-wheeler production hub for the Japanese brand globally. 95 % of the brand's two-wheelers made in India are sold in the domestic market, and the remaining are exported to 68 foreign countries. At present, the company sells two-wheelers ranging from 110 cc to 1,800 cc.