The components will carry Benelli branding.
The DSK-Benelli tie-up is not far away from launching its first products in India and the Indo-Italian joint venture is already looking at more than just CKD assembly of the sportsbikes.
According to a report in Shifting Gears, Benelli is looking to localize certain critical components like suspension and braking systems. Instead of importing expensive components from suppliers like Marzocchi, Brembo, etc, the company is reportedly planning to source components of same specifications from within India.
The systems sourced will be available with Benelli branding. This move would go a long way in reducing the cost which in turn is expected to result in a competitive pricing. Benelli not only wants to compete with the likes of Triumph and Kawasaki who assemble most of their products locally but looks to have an edge over them when it comes to pricing.
Another advantage of locally sourced high-performance components is that servicing and replacing of the components would not cost an arm and a leg. However, it remains to be seen whether DSK-Benelli will have a high local content right from day one.
The JV is expected to launch its lineup in India very soon, which includes the TNT 1130, TNT 899, 600 GT, 600i and BN 302. Assembly would take place at DSK's Satara facility which also builds Hyosung motorcycles.
[Source: Shifting Gears]