This week Benelli launched its new products, the TRK 502 and TRK 502X in the Indian market at an ex-showroom (online bookings only) price tag of INR 5 lakh and 5.4 lakh respectively.
The company plans to expand in the premium space and would introduce the road-focused Leoncino 500 and the off-road spec Leoncino 500 Trail in the Indian market very soon. Apart from these products, the company plans to introduce low-displacement, single-cylinder motorcycles in the Indian market. Speaking on the sidelines of the launch of the TRK 502 and TRK 502X, Vikas Jhabakh, Managing Director of Benelli India said:
Benelli is investing in single-cylinder, low-displacement. They are doing two-cylinder 500 cc, They are also doing three-cylinder 800 cc. I think, over time they have also learnt what the market wants and what the market expects. I think they have realised that there was a huge mismatch between the cost of two-cylinder, low-displacement versus the perceived value to a consumer. They have turned and said if he’s (consumer) not demanding it, why am I forcing it.
They (Benelli Global) said, let’s listen to our customers and if we are able to give a bike that gives a fairly decent output for what the motorcycle is, there will be a market for it. There is another set of bikes for those who are two-cylinder fans. They are trying to listen to the market and say let’s make something for everybody. So, for the more experienced riders, we are going to be selling 800-900 cc segment. For those looking to upgrade, the 500 cc would be a sweet spot. For those who are entering, the 250 cc, single-cylinder is not a bad engine to start-off.