Bajaj Auto aims to push the total Pulsar volumes to 90,000 units a month in Q4 of FY2018-19, and the company is bang on target. The cumulative sales for the Pulsar brand stood at 90,363 units in October 2018 against 60,679 units in the corresponding month last year.
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Of the 90,363 units sold in October 2018, 63,957 units came from the 150cc variants of the Pulsar range. In the same month last year, the 150cc range clocked sales of 36,010 units, thus witnessing a jump of 78 per cent in 2018. The Pulsar 180 and the NS200 sales stood at 16,436 units last month versus 19,795 units in October 2017, a fall of 17 per cent. The 220cc version, too, witnessed a lower sales number, clocking 3,607 units in October 2018 versus 4,874 units in October last year.
In an interview, Rajiv Bajaj, Managing Director of Bajaj Auto stated that the Pulsar 150 Twin Disc variant outsells the relatively cheaper Pulsar 150 Classic by three times. Bajaj said:
Only 5,000 of that has come from the lower priced Pulsar. 15,000 (units) has actually come from a Pulsar which is priced INR 3,000 above (the Classic) – we call it the Pulsar 150 Twin Disc.
To ensure that the company achieves the 90,000 unit sales target every month, Bajaj Auto, while lining up a new 220, has launched the updated variants of the Pulsar 150 Classic and the Pulsar 150 Twin Disc. Both motorcycles have reached the dealerships though we are yet to hear the prices. The Pulsar 150 Classic was seen in a new colour theme while the Pulsar 150 Twin Disc was spotted with a new underbelly panel and refreshed graphics that lends the motorcycle a sportier look.
Changes to the motorcycles are limited to visuals, and they continue to use the 149.5cc, single cylinder, twin spark engine that delivers 14 PS of maximum power and 13.4 Nm of peak torque.
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The two new variants of the Pulsar 150 are mid-life updates before all new models arrive in 2020. The company would use the new emission norms as an opportunity to overhaul the Pulsar range.
